Adidas is one of the most easily recognized brands in the world. Indeed, they enjoy a global reputation with offices in all the corners of the world. Their popularity as a brand is a surprise, have the unique ability to create sportswear that is comfortable, improves performance, protects against athlete overstraining, but with the added bonus that their clothes and fashionable. This gives them a much broader appeal than the sports community themselves, their popularity extends far wider audience.

Many sports figures like the Adidas brand, you only need to look at their advertising projects to see that even the highest-profile athlete to confirm the Adidas brand. In part, this is because Adidas celebrates the sport and sports personalities, for example, they pay homage to your favorite athletes develop a clothing line named after some of the world's greatest athletes. For example, Adidas Beckenbauer track top is a tribute to the incredible German footballer Franz Beckenbauer, who played in three World Cups, 1966, 1970, and 1974.

These people would not endorse these products if they meet the highest specifications, which brand Adidas is certainly not. Adi Dassler created Adidas brand during the 1920s (although it was not until 1948 that he was chosen as the Adidas company name). His vision was to create a line of sports shoes that will protect players from injury and stress inherent in the professional sports, it is meant to create shoes that protected his ankles, as long suspension, had a strong outer shell, and yet they are also malleable and will allow freedom of movement . His vision is still the fundamental ethos of Adidas brand, and we see it in all lines of merchandise that the company produces.

During the past two decades, Adidas expanded their vision, they want to do a sport that was fashionable and called for a much wider audience. From this expansion, adidas Originals was born. Cottoning the popularity of retro fashion, Adidas began rereleasing line that has long since ceased proizvodnja.Je perfect example;. First published in 1982 has now made a comeback and the firm favorite among many modern people

urban fashion fans like Adidas Originals line mode, the hip-hop and Britpop community finding is particularly attractive. Among Adidas fashion range, there are many accessories that are geared towards the fashion tastes, rather than sporting requirements:. Retro shoulder bags, digital watches, socks, holdalls, these are all available in a range of Adidas Originals

as well as branching into fashion, Adidas also has expanded its sports appeal and now cater to a much wider range of athletes. Skateboarders, skaters, ice skaters, bowlers and javelin throwers, everyone can find sports accessories from Adidas brand.